2017.09.12. Mercedes-Benz new main sponsor to Åre Extreme Challenge
Mercedes-Benz and Åre Extreme Challenge (ÅEC) have agreed to a three year cooperation that makes the company the main sponsor to Sweden’s oldest multisport race. The partnership means that the Mercedes-Benz brand will stand behind all ÅEC-related events 2018 to 2020.
More details coming soon via ÅEC’s social media. Registration for ÅEC (30 juni 2018) will open on our website in late September.
Åre Extreme Challenge started in 1997 and is Scandinavia’s first and oldest multisport race.
The course showcases the majestic scenery around the Swedish mountain town of Åre, and includes kayaking, trail running, and mountain biking. A classic “man vs. nature” event that features dramatic waterfalls, deep green forests, and a cozy mountain town. The race attracts 600 elite and recreational athletes every summer.
Race week 2017 consists of three events:
- ÅEC Whitewater Race (29 June): A 5 km kayak race in the rapids
- ÅEC Kidz (30 June): A multisport event for kids
- Åre Extreme Challenge (1 July): Main event – paddling, running, cycling
Åre Extreme Challenge is the Open European Championship in Multisport for the Men’s and Women’s solo class.
If you are looking for a team or a teammate for the 2017 race click here
Let nature challenge you
The course will test you physically while also challenging your views on the value of nature and the urgent need to protect our last wild places.